الفضائيات العربية التنصيرية ودورها في التأثير على الهوية الدينية للمسلمين دراسة حالة قناة الحياة المسيحية- (برنامج ليكن نور)

الملخص

This study examines Arab satellite channels promoting Christian proselytism and their role in influencing the religious and cultural identity of Muslim societies. Westerners have employed numerous methods and approaches to address the emotions of Muslims through targeted and 
innovative programs on Al-Hayat TV, particularly the program "Let There Be Light," hoping to influence the Muslim mindset and promote Christianity through controversial awareness programs. The study also aimed to reveal the dangers of these programs on social, intellectual, 
and cultural life. Furthermore, the study concluded that "Let There Be Light" is among the most provocative programs in its promotion of Christianity. The researchers used a descriptive and analytical methodology, along with content analysis, "The study yielded several key findings, the most important of which are as follows: the primary objectives of the program “Let There Be Light” were missionary-oriented (proselytization), and its dominant focus was the call to embrace Christianity, utilizing explanation and interpretation as supporting tools. Furthermore, the study revealed that persuasive strategies were the most frequently employed in the program, followed by emotional appeals.