Television Content and Social Values: A Framework for Analyzing Media Effects on Value Formations in Evolving Sociocultural Environments

Abstract

As television remains a dominant mass medium, understanding its impact on shaping social values is imperative.
This study examines the impact of television content on shaping social values in evolving sociocultural
environments, with a focus on Al Jazeera's 'Dimensions' program. Employing content analysis methodology, 10
episodes addressing topics like gender equality, healthcare, and corruption are analyzed. The research draws
upon media framing theory and dependency theory to explore television's role in both positively and negatively
influencing value systems. Findings indicate that television content can promote constructive values and raise
issue awareness, while also emphasizing the need for strategic content curation. As one of the few Arabic studies
in this area, it contributes to the literature and offers practical recommendations for optimizing television's
societal role, benefiting researchers and policymakers.