إدارة التراث الأثري في منطقة نجران واستثماره سياحيًا: رؤية استشرافية في ضوء التحولات التنموية المعاصرة

Abstract

Najran is a great example of the Arabian Peninsula's rich cultural history, blending its deep traditions with many tourist sites. With Vision 2030, recent changes in the Kingdom have helped turn heritage and archaeological locations from simply being preserved into valuable economic and cultural resources. However, the region faces difficulties that require careful planning for both heritage management and tourism investment. This study aims to find ways to balance these demands, using Najran as a case study to boost its recognition in global tourism.