Reader Comments

Why Working On Electoral Campaigns Gives You A Competitive Edge

by Aja Talley (2020-05-02)

With the Narendra Modi electoral campaign in 2014 political advertising and public relations truly came into its own in India. The slogans of 'Ab ke baar Modi Sarkar' and ' Acche Din Aane Wale Hain' rung out across the country. Was the campaign effective? The fact that Narendra Modi is now the Prime Minister of India is testament to that fact. But some of the people who probably gained the most were those working on the campaign.