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Premiership Rugby 'facing huge drop in value of TV rights'

by Jeannie Kimble (2020-11-16)


Premiership Rugby is facing a huge drop in the value of its broadcasting rights because it failed to agree a new deal with either BT Sport or Sky before the coronavirus crisis.

England's top division had hoped to secure a bumper TV deal but industry sources believe Premiership Rugby will now struggle to get anything close to the £40million a year it receives from BT Sport.

AS part of the six-year deal which finishes at the end of next season, BT Sport had an exclusive negotiating period with the league but that has come and gone without the broadcaster renewing, .

Premiership Rugby is facing a huge drop in the value of its broadcasting rights

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Premiership Rugby's chief executive, Darren Childs, has reportedly also held talks with Sky but failed to agree a deal. 

Broadcasters had expected the rights sale to be completed before June but now that is set to be delayed until there is more certainty about the sport's future direction after the pandemic. If you loved this article and also you would like to receive more info concerning Providing a mobile bumper repair service. We repair minor auto accidents that results in scrapes nicely visit our own site.  

Premiership Rugby has declined to comment.

Premiership Rugby receive £40million a year from BT Sport under the present TV deal

The private equity firm CVC Capital Partners bought 27 per cent of Premiership Rugby last year for £200m, believing that it would be able to secure more lucrative commercial and TV deals.  

The coronavirus crisis is threatening financial disaster for some Premiership clubs, with at least one said to be in danger of going bust.

There is also likely to be a drop in the £25.5 million that the 12 clubs receive in central funding from the Rugby Football Union, which in future will be based on its revenue and also likely to be hit hard by the pandemic.