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On Site Optimization

by Bruce Reiss (2020-09-03)

Everyone wants to capture more users from the endless search queries via search engines that happen daily. In order to execute this you must optimize your URL specificallyfor the top search engines. Search engine optimization is an approach that looks to better a domain's place in the results of popular search engines. SEO is very competitive, especially in specific arenas. High competition is seen in the financial, medical, and adult spaces. The most popular sites such as sex app capture a great volume of traffic from search.

The value of optimizing for search engines

When people look for information that’s significant to them and they see your website in search results, they are going to click on your domain because they are the web users who are searching for precisely what your page is providing. Ranking your domain to the top of these results will advance your site's popularity and organic traffic. SEO is regularly into on page search engine optimization and off site search engine optimization. Case studies have confirmed on page SEO to be a more influential factor to increasing rankings in search engine results. Optimizing the internal elements of one's website to ascend on query results pages is deemed on page search engine optimization. This assists search engine sites to place your webpage in the right places on their results. When on site search engine optimization is is not done Bing, Yahoo, Google and others will struggle to understand a website and will not put it in the intended search query results. The more data and information that your website shares, the greater your likelihood to boost the rank in their index. It is important to optimize on site search engine optimization to receive intended internet searchers.

What are the applications of on page search engine optimization?

Targeting powerful keywords with domain names

Choice of URL name is a vital aspect of your webpage. To provide an example, if I am creating articles on "On-site SEO" then the matching domain name with the specific keywords will look like By this strategy visitors can simply determine specifically what your webpage is offering.

Keyword optimized headings and subheadings grab time on page

Headings and subheadings stand out to users and often times are the sole pieces of content visitors read prior to scrolling across a site. Take advantage of the functions of headings and subheadings by including keywords within them so they support why viewers are on a page and hold them there for increased amounts of time.

Beneficial choices for main titles and subtitles

Similar to the title of a book or movie, your site title is the first aspect of your website that is viewed by people and search engines. These are like the headlines that load before anything else on your site. It obviously makes sense to optimize page titles and subtitles to your site's benefit. To optimize your website, the rules are pretty simple.

Keep page titles and descriptions concise and simple. Forgo using more than forty-five characters for the site title and aim for less than one hundred and forty-five characters for descriptions.

Avoid the fluff and keep on intent and target terms. Make sure that page titles attract attention and aren't uninteresting.

A significantly optimized site should have an H1 tag and diverse H2, H3 tags. H1 is the main title of the site and H2, H3… Hn are the subtitles.

Utilization of add on terms in the site titles

Keeping site titles short and to the point is beneficial, but using modifiers like best, most, top, choice of the decade, etc. can capture more searches and grow click through on the search results . You've probably seen sites and posts with main titles like "Greatest X Product of 2020" or "Coolest X service."

Adding internal links

You can place other links to the webpages you would like to rank by creating a list of similar content on the page. It may help your pages to improve in ranking and further the visitor experience. This technique shares authority to multiple webpages rather than solely the homepage and should increase the authority of the entire domain.

The Relationship Between UI and UX

Search engines are giving results that address the intentions behind their users' queries. When we create pages that can support that intention, these sites are contributing important content to SE's. The way a viewer consumes a site's content and navigates its pages greatly determines their experience. So improve visual readability by using readable font size, using short sentences and straightforward paragraphs, and engaging images which connect with someone wanting to learn. Incorporating high quality images and videos as well as micro-interactions will have a helpful effect on visitor experience.

If a site cannot provide a great user experience, it will be reflected in its ranks on the SERPS.

Focusing on developing for Mobile

More and more people are looking at webpages from their mobile devices, so tailoring pages for mobile use is definitely crucial. Longer scrolls, instinctual navigation, and rapid page load times are smart points to start with. So which feature is most vital? Page load rate is the most crucial element when it comes to on page mobile optimization. One can boost page speeds by reducing on page assets.

I hope this blog assisted you to better grasp on site SEO. If you want to grab some organic search traffic, capitalize on some of these strategies with your pages and search for even more techniques to climb your search engine rank positions.