Marketing Patterns of Dairy Producers in Khartoum State

Abstract

This research aimed at studying marketing patterns of dairy
farm producers in Khartoum state, in addition to studying their
contribution in the promotion of marketing of dairy products. The
importance of the research evolves from the importance of implementing
modern marketing strategies in the conventional agricultural marketing
especially the dairy sector. To achieve the objectives of the research,
primary data was collected through distributing questionnaires to 60 diary
farms producers in Khartoum state, who had been selected by a stratified
quota sampling procedure. By using descriptive statistical methods of
analysis (frequency distributions), some results were reached most
important of which are: most of the producers set price according to
supply and demand, they pay great attention to quality of products to gain
and retain the consumers, and most of them didn't use promotion as a
strategy to increase sale which indicates poor participation of farmers in
marketing efforts. The study reached some conclusions include; the
necessity of establishing milk collection centers to assist lowering milk
consumer price, and creating marketing awareness in the producers' sector
through implementing extension workshops and seminars