MARKETINING OF MILK BY DAIRY FARM PRODUCERS IN KHARTOUM STATE

Abstract

This research aimed at studying the marketing of milk by dairy farm
producers in Khartoum state , Sudan. The importance of the research
evolves from the importance of implementing modern marketing
strategies in the conventional agricultural marketing especially the dairy
sector. To achieve the objectives of the research, primary data was
collected through distributing questionnaires to 60 dairy farm producers
in Khartoum state, who had been selected by a stratified quota sampling
procedure. After using descriptive statistical methods of analysis, some
results were reached most important of which were;
1- Most of the producers set price according to supply and demand.
2- Producers pay great attention to the quality of the products to gain
and retain the consumers.