A Business Preview of Production Strategies in Private Small Scale Ice Cream Shops in Khartoum State Sudan

Abstract

The aim of this study was to profile certain production strategies implemented by small scale private Ice-cream shops in Khartoum state, Sudan from a business perspective. The research relied upon primary data collection via performing a cross-sectional scientific questionnaire targeting senior managers in private Ice cream shops. Sample of the study covered a total of 30 shops stratified based on researches’ study criteria and located in different geographical areas in Khartoum state. Collected data was analyzed using SPSS(ver.11.5) to obtain frequency of distributions. Main results showed that 58.3% of the participants produced soft ice cream; 41.6% of the shops used both fresh milk and powdered milk in production; 54.2% of fresh milk user shops stated they purchased fresh milk directly from farms; 62.7% used both natural and artificial flavors; 45.8% assured vanilla was the most used flavor; 50% of the shops stated they used both biscuit cones and plastic cups in packaging. The study recommended business men to exert more effort when considering production parameters related to this enterprise where scientifically structured business plans are to be performed to balance between inputs and outputs of this industry to reclaim good profit and insure best quality products.